Captivating Customers: Regularly Refresh and Reinvent
Since everything is better in threes, here is the third installment of our 'all about windows' blogs.
Regularly Refresh and Reinvent.
We know you know this, and we know it can be tough to find the time, but it is so worth it! Everchanging windows are engaging and tell passersby that something new and exciting is always happening. It creates an urgency that we want to get into your store and see what is going on.
Change your displays to reflect seasonal trends, upcoming holidays, or new product launches. The more relevant your windows, the more likely people will stop by to look – and come in!
We love the constant updates with the windows at Ease, featuring the accessory brand Microdose. The colours and floating display are perfect for the summertime, reflecting sunlight and showing the inspiration for the brand.
The window is fun, and the attention to detail is apparent; it is a colourful and fun invitation to come on in.
Aren’t the bags a great pop of colour?
Another window that reflects seasonal trends is Lush’s Self-Preserving Window on Oxford Street (shown above).
The moving flowers and variety make the display interesting to look at, with visitors going closer to the window to see the animated movements. The concept was fresh, focusing on their vision of saving the planet.
Wouldn’t you go to this window to take a closer look?
Unlike the above, this is a “more is more” window style. And we know we said less is more. What makes this work is the singular theme, the size of the display, and its sheer nod to innovation through innovation.
A stagnant display tells the wrong story and becomes visually monotonous and less impactful over time. The goal is to make people stop and take it in!
Keep your customers intrigued and wondering what you will come up with next!
Stay tuned for our holiday window edition coming soon!
