If you’ve ever strolled through the colorful streets of a Mexican town, you know that shopping here is more than just a transaction—it’s an experience. On a recent trip to San Pancho, a delightfully small and vibrant town, I found myself enchanted by its unique retail charm.

People Are Willing to Pay for Experiences: Lessons from Taylor Swift's Impact on Toronto

Taylor Swift just wrapped up her epic Toronto shows, and wow, do we have some tea to spill! 🫖✨

Fans flew in from across Canada—and beyond—paid dearly for tickets, dressed to the nines in sparkles, and swapped friendship bracelets like pros. In today's retail landscape, one thing is clear: people are willing to pay for experiences.